idgaf

The newsletter for solopreneurs that want to stop being commodities online. Stand out, get clients, be the expert. Expect explicit (but fun) language.

Sep 9, 2026

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6 min read

all the content experts keep getting this wrong and it's insane [idgaf 027]

Bula Reader, "I put hours of thought and research into a post and it bombs. But then I share a half arsed meme and boom, explodes. WTF even is the point of LinkedIn?" Literally anyone I know that posts on LinkedIn has said something like this at some point. And not just friends trying to get clients; even LinkedIn guru types that sell how to get clients on LinkedIn are struggling (in private, they just don't admit it publicly). They all just blame "the algorithm" (wrong) and how no one cares...

Sep 2, 2026

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2 min read

tell 'em the price [idgaf 026]

Hey Reader, I don't know about you, but if I can't see how much something costs, I assume it's going to be way more than I'm willing to pay. And that's a lesson I've learned from cold hard experience. Whether it's a SaaS product that wants me to request a demo, or some sort of service provider that offers free consult, every time I've made the enquiry, I've ended up feeling bad because I couldn't afford it (or didn't think it was worth it). But, even knowing all of this, for a long time I...

not like all the other shmucks [idgaf 025]

Aug 26, 2026

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4 min read

not like all the other shmucks [idgaf 025]

Hey Reader, Social media is noisy AF. No matter what you do, you've got a whoooooooole lot of competition out there all trying to show up daily as "the expert" in your space. Which means it sucks when YOU try to show up as the expert, cause you look like all the other shmucks. And THAT makes standing out fucking hard (let's not even get into the whole "getting leads" from social media thing). So wtf do we do? Well, there's some people I think are killing it online for totally different...

the TV commercial that changed my life [idgaf 024]

Aug 19, 2026

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4 min read

the TV commercial that changed my life [idgaf 024]

G'day Reader, Straight up, please forgive the clickbait subject line but it's kinda true. When I first started in sales, it was to grow someone else's business. And since I wasn't the guy that had to deliver the solutions, just sell em, I didn't care if clients were dicks. After all, if they were dicks, it was the team that had to deal with it, not me. I got paid either way. Man I miss that job sometimes 😅 Things changed a bit when I started working for myself. If a client was a dick, I had...

when good enough is.... not quite good enough? [idgaf 023]

Aug 12, 2026

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4 min read

when good enough is.... not quite good enough? [idgaf 023]

Yo Reader, Around covid time, when the virus was strong but our emotions were weak, when we weren't allowed outside except to exercise, when we were expected to wear masks even while showering, when shaking hands would send you straight to jail, when people were making sourdough or other shit like that.... Facebook groups were kinda killer. Yeah I said it. We couldn't socialise anywhere else, so those groups (especially industry specific ones) became a place to get that social hit we were all...

here's why you can't trust reviews and testimonials [idgaf 022]

Aug 5, 2026

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3 min read

here's why you can't trust reviews and testimonials [idgaf 022]

Heya Reader, "Yeah this is a nice car, but honestly my Camry is the best" This was back in 2013 or so. I'd just bought myself a shiny new VW Golf R as a reward for being so damn handsome and talented and humble. If you're not familiar with the car, it's absolutely fast AF, has pretty sick options, and isn't too attention grabby. And just right for me. I took it home and parked in the driveway like normal, only to have my neighbour Anthony pop by to check it out. For perspective, at the time...